High added value due to outsourcing.

Sales is the department of your company that generates revenues and thus creates the basis for covering costs and generating profits. At the same time, the demands on sales teams are constantly increasing as retailers come under huge pressure in terms of prices and terms of trading. It is often no longer feasible for a company to have its own sales force department, which is why it is important for you to have a strong sales partner at your side. Thanks to our long-standing experience, our well-established network and our optimally trained sales teams, we are experts in restructuring and optimising distribution strategies. On this basis, we offer you our expertise in the following areas.

Phase 1: Analysis of the initial situation
  • Provision of a sales team tailored to your needs
  • Identification of the marketing potential of products based on market, industry and company analyses
  • Creation of concepts for individual solutions, business cases and profitability calculations
Phase 2: Creation of a detailed sales concept
  • Analysis of the situation
  • Definition of sales targets
    (e.g. sales volume, distribution, market shares, contribution margins, prices, product range, promotions, number of customers, order structure, turnover rate)
  • Development of a detailed sales strategy
    • Definition of the target group
    • Support in optimising products and, if required, product range compositions
    • Determination of the basic strategic orientation of product marketing
    • Definition of distribution channels: e.g. as part of multi-channel solutions via markets focusing on food retailing, discount stores, specialist retailers or chemists, if necessary also opening up new distribution channels
    • Taking on negotiations with retail companies
  • Preparation of specific sales plans
    • Resource planning
      (e.g. revenues, employees, measures, infrastructure)
    • Organisational planning
      (organisational structures and workflows, staff)
  • Budget calculation and planning
  • Development of control measures
    (e.g. definition of responsibilities, target/actual comparisons)
Phase 3: Organisation and implementation of the sales concept developed which, among other things, includes:
  • Coordination and management of the alpha sales team that is made available and handling all HR matters
  • On-site relationship management
  • Guaranteed product focus
  • Listing and distribution enforcement
  • Sale of second and/or permanent placements
  • Coordination/management of seasonal campaigns and high-volume campaigns
  • Product presentation, maintenance and sale in coordinated trading channels
    (e.g. POS, e-commerce, trade fairs, events)
  • Needs-based consulting regarding range composition and the retail order quantity
  • Planning, organisation and evaluation of sales promotions
  • Competition monitoring
  • Returns management
  • Order scheduling
Phase 4: Evaluation of the sales concept
  • Analysis and reporting of defined key figures
  • Support in optimising business processes

Module overview

Sparked your interest?

Please feel free to contact us. We will prepare your individual offer.

Address

Am Kletthamer Feld 10, 85435 Erding, Germany

E-mail

info@alpha.de

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