Best positioning in the markets.

We are specialists in the conception and implementation of campaigns and sales promotions at the POS. With the goal of maximising revenues, we develop concepts and measures that position products in the outlets of our trading partners in the best possible way and, in particular, promote sales. To do so, we use our existing large network of industrial and trading partners.

Phase 1: Requirements analysis
  • Determination of requirements by our key account managers
  • Development of specific proposals for implementation incl. quotations
Phase 2: Concept development
  • Conception of the overall strategy for implementing POS campaigns
    taking into account specific market and target group aspects
  • Selection of suitable trading companies in the relevant regions
  • Compilation of complementary product ranges
    (if required)
  • Determination of the amount of time required
  • Product-specific display concept designed
    according to individual requirements
  • Conception of accompanying, sales-promoting measures
    (e.g. POS marketing campaigns, promotional items, advertising and information material)
Phase 3: Implementation
  • Goods receipt/incoming goods with quality control
  • Production of displays and POS materials
  • Packing of goods
  • Assembly and mounting of displays
  • Shipping to one or more central warehouses or to individual outlets
Phase 4: Returns management
  • High transparency due to the integration of IT-based returns processes
  • Active goods retrieval/RMA procedure
  • Checking returns
  • Proper preparation of returned products for their resale
    (e.g. functional tests, renewal of the outer packaging)
  • Restorage of intact goods as warehouse stock
  • Disposal/destruction according to DIN certification
    (depending on product category)
  • Return shipments to industrial partners

Module overview

Sparked your interest?

Please feel free to contact us. We will prepare your individual offer.

Address

Am Kletthamer Feld 10, 85435 Erding, Germany

E-mail

info@alpha.de

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