alpha trading solutions GmbH - MODUL 2

Best positioning in the markets.

We are specialists in the conception and implementation of campaigns and sales promotions at the POS. With the goal of maximising revenues, we develop concepts and measures that position products in the outlets of our trading partners in the best possible way and, in particular, promote sales. To do so, we use our existing large network of industrial and trading partners.

Requirements analysis

Concept development

Implementation

Returns management

Phase 1: Requirements analysis

Determination of requirements by our key account managers
Development of specific proposals for implementation incl. quotations

Phase 2: Concept development

Conception of the overall strategy for implementing POS campaigns
taking into account specific market and target group aspects
Selection of suitable trading companies in the relevant regions
Compilation of complementary product ranges
(if required)
Determination of the amount of time required
Product-specific display concept designed
according to individual requirements
Conception of accompanying, sales-promoting measures
(e.g. POS marketing campaigns, promotional items, advertising and information material)

Phase 3: Implementation

Goods receipt/incoming goods with quality control
Production of displays and POS materials
Packing of goods
Assembly and mounting of displays
Shipping to one or more central warehouses or to individual outlets

Phase 4: Returns management

High transparency due to the integration of IT-based returns processes
Active goods retrieval/RMA procedure
Checking returns
Proper preparation of returned products for their resale
(e.g. functional tests, renewal of the outer packaging)
Restorage of intact goods as warehouse stock
Disposal/destruction according to DIN certification
(depending on product category)
Return shipments to industrial partners