Wanzl GmbH & Co. KGaA
Since 1947, Wanzl has been the engine of trade and today is the global digital and technological innovation leader for retail solutions, access solutions, material handling as well as airport and hotel services. As a full-service solution provider, Wanzl creates a unique shopping experience - with innovative products such as smart shopping trolleys through to complete shop concepts such as 24/7 stores. The company's core competencies also include individual logistics solutions, fully automated access systems and premium products for airports and hotels.
Together with JustTec, Wanzl developed a digital deposit lock for shopping trolleys and the accompanying app TAP&SHOP. This new concept was introduced and tested in supermarkets in Munich as part of a promotion campaign.
- Conceptual design of the promotion
- Support and implementation of the customer survey
- Evaluation and analysis of the customer survey
- During the conceptual development of this test phase, Wanzl commissioned our consulting services.
- Afterwards, we took care of the entire personnel management (including recruiting suitable promoters from our national promoter network, outfits, equipment, training, personnel deployment planning, payroll accounting).
- In order to realise the test phase, we planned the sales promotion down to the last detail. At the same time, we organised the equipment required, took care of the set-up and dismantling of the promotion display and developed the accompanying communication media.
- In addition, we provided our clients with a detailed report with the results of the test phase.
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