littlelunch GmbH

With the mission to revolutionise lunchtime, Little Lunch launched its first organic soups on the market in 2014. In the meantime, the product range also includes sauces, broths, stews and stocks from purely organic production in recyclable jars. This is how Little Lunch succeeded in positioning itself as the market leader in organic soups. Little Lunch has been part of the Allos Hof-Manufaktur since 2020.

As a participant in the German "Die Höhle der Löwen" (The Lion's Den) TV show where founders present innovative business ideas to potential investors, the Little Lunch brand became known to a broad TV audience. Building on this, the impulse to buy the organic soups was sustainably increased with a local promotion and discount campaign which focused on identifying locations that were particularly well frequented by the target groups. 

  • Conceptual design of the promotion
  • Supervision and implementation of the promotion campaign
  • We supported the start-up company in developing a general communication strategy. We defined promotion campaigns as individual measures.
  • In a follow-up assignment, we were responsible for the conception and implementation of a promotion campaign for Little Lunch.
  • In this context, we conducted all the arrangements and negotiations with authorities and other service providers. 
  • Furthermore, we were responsible for the procurement, storage and logistics of the equipment required.
  • The on-site support of the promotion campaign and the associated personnel management were also part of the commissioned service. This included casting suitable promoters from our national promoter network, providing them with equipment and outfits, as well as conveying specialist knowledge about both the products and the company. 
  • To evaluate the success, we prepared a report on the promoter campaign on behalf of the client.

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