Retail Marketing
With the right go-to-market strategy and a matching retail marketing concept, our retail partners become ambassadors for your brand.
Although your umbrella campaign increases the awareness of and general interest in your brand, how your product is received by customers is only decided at our retail partners’ point of sale. To achieve successful brand activation at the point of sale, we translate your communication and sales goals into a retail marketing concept. We succeed in this because we act as an interface between manufacturers and our retail partners, involving the latter in planning the concept and providing professional backup support during realisation.
- Designing, managing and implementing cross-channel marketing campaigns specifically for the retail sector
- Developing concepts for the presentation of products at the POS for permanent, display or special placements
- Evaluating and selecting existing communication channels
- Creating and producing POS advertising materials such as flyers, give-aways, posters, brochures, information walls, etc.
- Creating online marketing campaigns such as landing pages, newsletters, social media posts, etc.
- Designing and implementing pop-up stores and shop-in-shop concepts
- Planning and implementing sales support measures such as bonus programmes, sales competitions and retailer incentives
- Developing individual rewards concepts; this includes a selection of rewards tailored to your brand values, professional rewards processing and taxation
- Designing, organising and implementing retail events
In the specialist area of >> Retail marketing << we work together with our partner agency in Munich. They are experts in brand activation at the POS and are therefore the communication agency performing the work in this field.
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Please feel free to contact us. We will prepare your individual offer.