Those who place their trust in us.

As a system service provider, we transfer our know-how to our partners in the trade and industry. To ensure it stays that way and to continue achieving excellence together in the future, we are committed to fair dealings with our business partners. We work together as partners to create the basis for outstanding results and long-term relationships, which is ultimately of benefit to our customers.

Manufacturer & Suppliers

Our product categories

Games &
PC Software







Audio Books

Sports &


Board Games



Best references

„We have been working successfully with alpha for many years. The constantly changing and increasing demands in the market are jointly analysed and solutions are provided and implemented by both logistics and the sales force.“


Andre Mühlhausen

Sony Music Entertainment Germany GmbH
Senior Vice President Commercial Division GSA

„The requirements of each customer group are becoming increasingly complex and multifaceted. alpha always meets these requirements in an extremely dynamic environment. That is why we have been working together with alpha successfully and in a spirit of trust for many years.“

Jens Kosche

Electronic Arts GmbH
Managing Director

game – Verband der deutschen Games-Branche e.V.
Executive Board member

„We have been working closely and successfully with alpha for many years now. As a specialist for service-intensive sales channels, alpha is an integral part of our customer portfolio. We welcome the strategic orientation of offering modular services and see further opportunities for cooperation in this area.“

Dirk Lisowsky

Universal Pictures Germany GmbH
Regional Managing Director

Bundesverband Audiovisuelle Medien e.V. (BVV)
Executive Board member

„Board games with spectacular licences work excellently and are becoming increasingly popular. That is why they are a very good addition to alpha’s product range.
Since the launch, we have been able to achieve very good results with a large customer in the German market - even outside the peak times of Easter and Christmas.
We intend to build on this success and, in close cooperation with alpha, win further customers and expand the sales areas covered.“

Dirk Chervatin

Winning Moves Deutschland GmbH
Sales Director

„Merchandise and licensed products have enormous potential, which has largely yet to be tapped in food retailing. In alpha, we have found the ideal partner to do so and are putting together selected product ranges in these areas by cooperating in the best possible manner - of course always focusing on each customer’s needs and coordinating this with the releases from the film and music industry. In this way synergy effects can be implemented profitably in an ideal way.“

Markus Blumenberg

Flashpoint Germany GmbH
Sales Director

„We cooperate with alpha in the field of logistics. As a small company, we only need individual modules and not the complete process chain. Thanks to the flexibility of alpha, our particular logistical requirements are optimally met.“

Ralf Wetzel

Smatrade GmbH
Managing Director

Sparked your interest?

Please feel free to contact us. We will prepare your individual offer.


Am Kletthamer Feld 10, 85435 Erding, Germany